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PIano Tunes music academy

Piano Tunes Music Academy is a private music school located in Roscoe, IL. It offers a variety of music lessons for students as well as summer camps, after school care programs and music recitals. They have had over 6 students receive scholarships to Illinois and Wisconsin Universities and have over 120+ students.

Their goal was to increase brand awareness in a way that would ultimately lead to increased enrollment in both their music lesson programs and their summer camp programs.

The brand needed to be elevated and given a voice of a friend who can find humor in the daily life of being a parent while also encouraging parents to invest in their children’s futures with music lessons.

We went with a bold, primary color scheme and redesigned the branding, logo, website and Facebook strategy.

RESULTS

After two years of social media management and paid Facebook ads, their annual enrollment rates increased to 67% for 2018.

The summer camp program for 2018 experienced an enrollment increase of 245% with a total ad spend of $350 over the course of 12 weeks.

 

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