By the end of this course,
a clear understanding of who your ideal audience is & how to target them
implemented gold standard marketing techniques to drive sales
developed a solid and strategic brand aesthetic that capitalizes on your unique authenticity
know how to make the algorithm work for you rather than against you consistently
be aware of which popular techniques other 'experts' are teaching you should avoid so you don't get banned
an evergreen content calendar with strategic content categories
the ability to create posts that inspire engagement
easily find and implement the right hashtags that will get you in front of your audience for every post
written an effective & optimized profile bio
confidence in how to use and what to post in your Instagram stories & how utilizing them will get your business traction
the know-how to track what you're doing right and what you need to fix month to month
a specific, targeted engagement strategy that you only need to spend 30 minutes a day, 5 days a week on
created a detailed marketing strategy step-by-step that is ready for implementation as soon as you complete the course!
Your Instructor, Shanté
With over 10 years of experience in marketing and a Bachelor of Arts degree in Advertising (a blend of marketing communications and graphic design) from The Illinois Institute of Art - Schaumburg, Shanté has helped over 75+ business owners get the reach that they need to increase revenue and website conversion rates.
She has grown a loyal, engaged following on Instagram for her own digital marketing agency and has utilized the strategies that she's crafted to grow the accounts of her agency's clients (over 50+ businesses.) It isn't about how many followers you have, it's about how many of those followers fall within your ideal audience and move through the know, like, trust process to become a customer/client.
6 Steps to Mastering Organic Instagram Marketing for Entrepreneurs
Understanding your audience
Right out of the gate we start with working step-by-step in figuring out who your ideal audience is, what their motivations and values are, how your product/service benefits them and more to create a no-fluff ideal customer profile. Then we dive into strategically targeting them with marketing techniques that appeal to every human, thanks to our good friend psychology!
Develop your ideal audience one concept at a time
You aren't alone! Shanté walks you through the thought process of finding an ideal audience and shows you how to work through your workbook
See 3 real life examples to get your marketing juices flowing
Branding & organic marketing
We learn how to create a consistent brand using "The Big 5 Brand Personality Traits", utilize color theory to create an eye-catching color palette & aesthetic that'll attract your audience and the best way to build trust from your audience - (spoiler alert) it's with authenticity!
Learn the logistics of consistent branding
Graphic design tips & tricks for branded content
How to be authentic to gain your audience's trust
What that 'know, like and trust' factor is all about and how to use it as a cornerstone for your strategy
Understanding the algorithm
Learn how the algorithm operates - what it likes, what it dislikes and how to use that to your advantage.
Know what an engagement rate is and what it means to the algorithm (EVERYTHING)
The best way to stay consistent on Instagram
Which kinds of engagement the algorithm ranks best
How it decides which accounts rank higher than others (hint: it may not be what you think!)
Which spammy techniques other experts teach that can get your account disabled/banned and what to do instead
Killer content is king
This module is all about creating content that your audience will love! Utilizing the know, like and trust factor from module 2, we jump right in to selecting strategic content categories, creating engaging captions (with a specific recipe), explaining how hashtags work, how to find them and how to use them to get in front of your ideal audience - and when to post and why.
See real life examples to get your marketing juices flowing
Know which kinds of content perform best
A free bonus resource on Adobe Lightroom & VSCO presets
The best way to create a grid that looks polished, but strategically imperfect
Find your ideal posting time based on your specific audience
How to create & curate hashtag clouds
The quickest way to batch your content
Optimize your profile for best results
Your profile is your audience's first impression! From your bio to your story highlights to your profile picture and username, we make sure everything is in tip-top shape!
See the behind the scenes on writing out a bio with a specific formula the experts use
Formatting suggestions & tips and tricks
Using action verbs to qualify your audience
The psychology of story highlights
Everything you need to know about posting daily stories strategically
Keeping your account healthy
This could also be titled 'keeping the algorithm happy' but we wanted it to sound more like a friendly tool and less like a greedy monster. In the last module, you learn about how to measure your results, break down your insights to know what's working and what isn't and how to create a sustainable engagement strategy so that your account following is consistently growing and attracting your ideal audience.
Know which posts, hashtags and stories are performing best and why
Bonus Google Sheet resource to easily record your monthly measurements & insights
Efficient and powerful engagement strategies to keep your account active and thriving
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. If there are any new tactics or strategy changes that come with a new Instagram algorithm update, you'll be notified of any changes made to the course so that you can make sure you stay up to date.
I have different businesses that need their own strategies, will this work for both?
Yes! This course teaches you how to create a custom strategy and attract any audience - you can apply these lessons to marketing any business or brand on Instagram.
Here’s what just a few of our past students have had to say…
The days of stressing about what to post, when to post it, which hashtags to use and spending too many hours trying to figure out how to use Instagram effectively are over - everything you need to know about marketing yourself on Instagram (organically, no paid ads necessary) is in this course.